In an effort to attract more customers, Bing Rewards is offering a $500 prize in bitcoin through its sweepstakes. The company is working with Tango Card to allow search engine users to redeem reward points in exchange for bitcoin.
Microsoft recently announced that users can be able to join through the Bing Rewards homepage starting July 31, 2015 until August 31, 2015. Bing will then notify the winners upon the end of the contest then post the results online by September 30.
Bing Bitcoin Rewards
Bing Rewards is a kind of rewards credit system to search engine users that can be redeemed for gift cards and other products, including entries into various consumer-oriented contests. This was launched by Microsoft in 2010 in order to provide an incentive for using their search engine, which had been rivaled by newer and larger search engines that time.
This move has somewhat allowed Bing to increase its market share from 16.3% at the end of 2012 to 18.2% in December 2013 in the US but it has been unable to snuff out the competition from search engine giant Google in the global market. By adding bitcoin to Bing Rewards, Microsoft hopes to potentially attract the ever-growing bitcoin community.
The Bing Rewards program allows users to earn credits for searching on Bing and three ways to redeem Bing Rewards — Shop, Donate or Win. The last option can allow the user to enter the sweepstakes, which offers a prize of $500 in bitcoin. This contest was made possible by Tango Card’s recent partnership with Bitcoin processing service SnapCard.
Tango Card claims to be the go-to partner for e-rewards that can allow clients to drive results with easy-to-use technology, unique rewards catalog and expert program support. The company’s business solutions help clients send digital gift cards on demand, send rewards in bulk or integrate the e-gift cards in an app or platform with their API.